SMS and Text Messaging Policy for Sunny Ridge RV

SMS and Text Messaging Policy for Sunny Ridge RV

Effective Date: January 13, 2025
Last Updated: January 1, 2025

Sunny Ridge RV is committed to providing clear, respectful, and lawful communication to our guests and customers. This SMS and Text Messaging Policy ensures compliance with the latest carrier regulations and maintains transparency and trust in all our interactions.

1. Purpose

This policy governs the use of SMS and text messaging at Sunny Ridge RV, ensuring compliance with carrier regulations, The Campaign Registry (TCR), the Federal Communications Commission (FCC), and the Telephone Consumer Protection Act (TCPA).

2. Scope

This policy applies to all employees, contractors, and third-party vendors who send SMS or text messages on behalf of Sunny Ridge RV.

3. Guidelines

3.1 Registration Requirements

• Brand      Registration: Sunny Ridge RV must register with The Campaign Registry      (TCR) to assign a unique campaign code for all SMS communications.
• Campaign      Registration: All SMS campaigns (e.g., booking confirmations,      promotional offers, or customer updates) must be registered with TCR,      including details about message content and consent mechanisms.

3.2 Obtaining Consent

• Explicit      Consent: Customers must provide written or digital consent before      receiving SMS communications. This can be obtained through website forms,      reservation requests, or text-to-join campaigns.
• Opt-In      Process: Sunny Ridge RV will use transparent opt-in methods to inform      customers of the purpose, frequency, and types of messages they will      receive.

3.3 Opt-Out Mechanism

• Every      SMS message will include clear instructions on how customers can opt out      of receiving future messages (e.g., by replying "STOP").
• Opt-out      requests will be processed immediately, ensuring compliance within 10      business days.

3.4 Message Content and Frequency

• Content      Guidelines: Messages will only include information relevant to the      consent provided, such as reservation updates, special offers, or park      announcements. Unsolicited or unrelated messages are prohibited.
• Frequency      Limits: Customers will be informed of the message frequency during      opt-in (e.g., no more than 4 messages per month for promotional content).      These limits will be strictly adhered to.

3.5 Data Management and Security

• Record      Keeping: Sunny Ridge RV will maintain records of all customer      consents, opt-ins, opt-outs, and message logs for at least five years.
• Data      Protection: Customer data will be securely stored and only accessible      to authorized personnel. Measures will be implemented to prevent      unauthorized access or breaches.

3.6 Compliance and Monitoring

• Regular      audits will be conducted to ensure SMS campaigns adhere to this policy and      regulatory requirements.
• Staff      responsible for sending SMS communications will receive regular training      on compliance and best practices.

4. Enforcement

Failure to comply with this policy may result in disciplinary action for employees or termination of contracts with third-party vendors.

5. Review and Updates

This policy will be reviewed annually and updated as necessary to align with regulatory changes or industry best practices.

6. Contact

For questions or concerns regarding this policy, please contact us at:
Sunny Ridge RV
Website: www.sunnyridgerv.com
Email: info@sunnyridgerv.com
Phone: 541.586.2870

By following this policy, Sunny Ridge RV ensures that all SMS and text messaging communications are compliant, respectful, and beneficial to our customers.